About Us

At Palette by Nature, we believe that what we put on our hair and skin is as important as what we eat, and therefore, purity and quality are our guiding principles. We strongly believe that a combination of the latest scientific knowledge and resources provided by nature enables us to find the ways to make all natural and unique alternatives to conventional products.

We are committed to educating others about natural non-toxic alternatives in personal care. We strive to maintain the highest level of integrity, and to treat our customers, our community, and our environment with respect and dignity.

At Palette by Nature we realize that changing one’s lifestyle to a healthier one is not just consuming all natural and organic food, drinking clean water and breathing fresh air but also using non–toxic and natural personal care products.

Thus, the idea of creating a company that will make a difference in providing women and men with a healthier, all natural, easy to use, and non-toxic alternative to conventional hair color was born.

All natural hair dyes made from living plants using the latest scientific achievements in green chemistry – Palette by Nature™ utilizes a revolutionary breakthrough in dye technology based on more than 30 years of research by leading experts in hair coloring industry.

Our president, Dr. A. Vainshelboim, was involved in the development of natural alternatives to synthetic materials and petrochemicals on a course of his long career in academia and industry. Seeing the need for a truly natural and effective non-toxic alternative to traditional hair color, Dr Vainshelboim drew upon his extensive experience to create the Palette by Nature™ range of 100% all natural hair coloring products.

As a leading scientist in a field, Dr. Vainshelboim spent his career on research and development of natural alternatives to synthetic materials and petrochemicals as a research director at Aveda, Estee Lauder Companies; and colorants and natural dyes at Drexel University and L’Oreal.

Dr. Vainshelboim is the recipient of various academic and industrial achievement awards, including Award for Establishment of “First Holistic Cosmetic Congress”. He has published over 60 papers and patents.

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